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Google Analytics is one of the important google tools while you are monitoring your website. As it plays a vital role, there are lots of functions that tell us about various consumer behaviour. Google also updates the tool as per the requirement to make it more convenient for the users. If your website is connected with google analytics then you must see these 4 sections in the tool: -

Audience: – This section lets you know about your audience, that what is there interest, from where your audience are visiting your website such as location, age, and device. It helps you to filer the audience and identify where you have to target your audience.
Acquisition: – Through this section you can come to know that from which channel your visitors are coming to your website. You can go deep in that and discover whether the traffic is coming from organic search, direct or indirect, social media or other sources.
Behavior: – It indicates towards behaviour of consumers when they visit your website, where they are visiting and on which page they are spending most of the time, what they are interacting with. All this information is expressed in this section.
Conversions: – This section of the google analytics lets you know whether user are taking actions as you want them to take or not. It collects data that how users are going through the sales funnel and what is there behavior towards final purchase, it also ensures that how your content and website encourage them to take final action.
Key Metrics of Google Analytics for Marketers
1. Number of users and Sessions

One of the basic metrics of Google analytics matrices is the number of users, you can identify active number of users on your website, there is one more option, known as real time. Real-time suggests in the last 30 minutes how many users were online on your website. You can track number of sessions too, that how many times users are visiting to your website and which web page.

2. Average Session Duration

As we mentioned earlier you can track average sessions started by the users, same like that you can track the session duration. That how long any user interacts with your web page, it helps you to identify the weak areas of your website and increase engagement.

3. Average Pages Per Session

This metric allows you to track how a user is interacting with every web page and how long. Simply it indicates numbers of pages users view in the single session. You can track how many users visited a specific page on the website and for how long, this will let you know the right

4. Ratio of New to Returning Visitors

Apart from all of your existing customers, Google analytics helps you to track the number or ration of new visiting and how many visitors are returning back to website. You can overview and compare the data of the last 30 days, 60 days and more. Even you may customize the data as per your requirement. Both are helpful and important matrices for website owners.

5. Bounce Rate

Bounce rate is one of the important metrics of Google Analytics, as it shows the percentage of users who visit your website before leaving. A high bounce rate shows that there are some errors in the websites which are unable to fulfill users needs. The errors can be technical, low-quality content, internal linking, lack of CTA or optimization. On the other hand, low bounce rate is good for your website.

Looking for big commissions in affiliate marketing? The Clickbank marketplace is an incredible place to get started. There are lots of amazing, self published books on helpful topics that visitors are hungry to buy. The downside is that since it’s so easy to get on the Clickbank marketplace, there are a lot of bad products with poor grammar and worthless content. Luckily, once you can separate the wheat from the chaff, you’ll have a killer source of income. Follow along, and we’ll look at how to scout for products on Clickbank the smart way.
Narrow the Field

Since there are so many products on the Clickbank marketplace, you’ll need to whittle your options down to a particular niche that interests you. The main Clickbank website is a little difficult to maneuver around, so you should start with a website like CBEngine. Spend time looking at the pages for individual products. Look for effective sales copy and high quality images and video. Ask yourself whether you’d buy the product here yourself. Would you feel comfortable recommending it to your friends?

The Gravity Myth

While many successful products have a high gravity rating, it shouldn’t be the alpha and omega for you as an affiliate. Look for ratings between 10 and 100 – that means it’s good enough to make sales, but not so crowded with affiliates that it’ll be hard to get a page ranked in the search engines!

Check The Sales History

There are plenty of products that start with a splash thanks to paid promotion or hyping a small group of affiliates – but then their sales pattern drops off. It’s best when a product has a steady line of sales, or better yet, a slowly climbing trajectory – that’s a sign that interest in the product is growing.

Look For Commissions

There are so many similar products out there that it’s foolish to use one that doesn’t promise you good competitive commissions. Affiliates are the lifeblood of success for these marketers: you’re bringing them paying customers without any investment, so it better be worth it for you. Look for products that pay at least $17 dollars a sale. Also keep your eye out for products with recurring memberships – these can give you money in your bank account every month, long after you’ve made the initial sale.

A Secure Page

It’s smart to avoid pages that have “leaks”. When I say this, I’m not talking about security leaks – although those are important too. Offers to join a mailing list, check out an affiliate program for the product (smart customers will realize that they can sign up on Clickbank themselves as affiliates and give themselves a nice rebate), or read the product owner’s blog should all be seen with suspicion. This is especialy true if the Clickbank product is on “just another page” of the product owner’s website.